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HelloWallet, wholly owned subsidiary of Morningstar, Inc., is a web and mobile application for employees, founded by former Brookings Institution scholar Matt Fellowes.〔"HelloWallet" Harvard Business Review http://hbr.org/product/hellowallet/an/F275-PDF-ENG〕 It provides personalized financial guidance to members and relies on behavioral economics to incentivize workers to implement its advice.〔"Take This Paycheck and Allocate It" Investment News http://www.investmentnews.com/article/20120224/FREE/120229957〕 And while HelloWallet's website emphasizes that it provides "independent" recommendations,〔(【引用サイトリンク】website=Hello Wallet )〕 its parent company has been criticized for conflicts of interest stemming from the combination of its advisory services and mutual fund star ratings. The company has generated press attention for its SaaS enterprise products, from sources including ''The Wall Street Journal'',〔"HelloWallet Will Have to Find Room for $12M" The Wall Street Journal http://blogs.wsj.com/venturecapital/2012/01/27/the-daily-start-up-hellowallet-will-have-to-find-room-for-12m/〕 ''The Washington Post'',〔http://articles.washingtonpost.com/2012-08-12/business/35491622_1_technology-hub-technology-firms-local-economy〕 ''BloombergBusinessweek'',〔"Will HelloWallet Transform Online Financial Advice?" Businessweek http://www.businessweek.com/investor/content/sep2009/pi20090929_616550.htm〕 ''Washington Business Journal,''〔"Why HelloWallet is Hiring at the Speed of Molasses" Washington Business Journal http://www.bizjournals.com/washington/blog/techflash/2012/12/why-hellowallet-is-hiring-at-the-speed.html〕 and ''Tech Crunch.''〔"Mint Competitor HelloWallet Brings its Personal Finance Service to Android" Tech Crunch http://techcrunch.com/2012/07/05/mint-competitor-hellowallet-brings-its-personal-finance-service-to-android/〕 The company is based in Washington, DC. ==Business Model== The service is primarily distributed through employers as a workplace financial wellness benefit.〔"Local software upstarts use employers to find consumers" The Washington Post Capital Business http://articles.washingtonpost.com/2011-10-30/business/35279395_1_employee-benefits-shub-debgupta-cost-savings〕〔"The Download: HelloWallet debuts its financial help software" The Washington Post Capital Business http://www.washingtonpost.com/business/capitalbusiness/the-download-hellowallet-debuts-its-financial-help-software/2011/05/11/AFVKJK4G_story.html〕 In January 2014, HelloWallet partnered with The Vanguard Group to provide guidance on managing debt, spending wisely, and maximizing company benefits to Vanguard's plan participants.〔"Vanguard Announces Partnership with HelloWallet Financial Wellness Service" Vanguard News & Views https://pressroom.vanguard.com/press_release/Vanguard_Announces_Partnership_with_HelloWallet_Financial_Wellness_Service_01.22.2014.html/〕 Members track their spending, create financial goals, and receive guidance on saving for emergencies, retirement, and health expenses within the application.〔"HelloWallet: An Easier Way to Save Money" Mashable http://mashable.com/2013/11/26/hellowallet/〕〔"HelloWallet Keeps Track of Your Money, Raises $12M" Venture Beat http://venturebeat.com/2012/01/26/hellowallet-12m/〕 HelloWallet has a double bottom line mission: for every five memberships sold, the company gives one free subscription to a family in need through a partnership with a community organization.〔"Matt Fellowes on Transforming Personal Finance Through HelloWallet's Social Mission" Tech Cocktail http://tech.co/matt-fellowes-hellowallet-2011-11〕 The company's philanthropic largest partners are Goodwill.〔"Goodwill and HelloWallet to Provide Financial Assistance to Enhance People's Lives" http://www.goodwill.org/press-releases/goodwill%C2%AE-and-hellowallet-to-provide-financial-assistance-to-enhance-people%E2%80%99s-lives/〕 and Iraq and Afghanistan Veterans of America.〔"HelloWallet Partners with Iraq and Afghanistan Veterans of America" http://iava.org/press-room/press-releases/hellowallet-partners-iraq-and-afghanistan-veterans-america〕 HelloWallet relies on behavioral economics and a group of academic advisors from Dartmouth College, the RAND Corporation, George Washington University, Stanford University, University of Wisconsin–Madison, and the Brookings Institution.〔"HelloWallet Appoints Eight Leading Behavioral Economists and Researchers to Academic Advisory Board" Business Wire http://www.businesswire.com/news/home/20110216005851/en/HelloWallet-Appoints-Leading-Behavioral-Economists-Researchers-Academic〕 In 2013, O'Reilly Media published the first book from HelloWallet Principal Scientist, Dr. Steve Wendel. In the book, ''Designing for Behavior Change,'' Dr. Wendel introduces a framework for how individuals can design, build, and test products that successfully change behavior.〔"Innovator Interview: For HelloWallet’s Steve Wendel, better business lies in science" The Washington Post http://www.washingtonpost.com/business/capitalbusiness/innovator-interview-for-hellowallets-steve-wendel-better-business-lies-in-science/2014/01/31/ad0968e8-734f-11e3-8def-a33011492df2_story.html〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「HelloWallet」の詳細全文を読む スポンサード リンク
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